Art direction, strategy, package and communication for @jungle.organic - the first plant based brand of isotonic drinks in Brazil. To create an active invasion of jungle in the category, we’ve put the action as part of the creation process. We brought a natural feeling and attitude to the forms with a series of free serigraphs. Colors, iconography, photography, typography and motion work together to combine natural and movement. In our first photo shoot for the brand, we explored several outdoor activities, highlighting many of their consumption rituals.
Project made at Hardcuore.Direção geral: @brenopineschi @rafaelcazes
Direção criativa: @patriciaclarkson
Equipe: @garciarenata @blvckcvssvndrv @gabriela_cb @talitabarcelos @jobimvictor @teobaldx
@andrewnishida @fefows
Fotografia: @brpsmachado @nathaliaatayde @jobimvictor
Project made at Hardcuore.Direção geral: @brenopineschi @rafaelcazes
Direção criativa: @patriciaclarkson
Equipe: @garciarenata @blvckcvssvndrv @gabriela_cb @talitabarcelos @jobimvictor @teobaldx
@andrewnishida @fefows
Fotografia: @brpsmachado @nathaliaatayde @jobimvictor