Second place in DIELINE Awards 2021
Branding, communication, brand architecture, iconography and packaging design for @naveia. Activism and sustainability are part of the fiber-rich revolution proposed by the brand. We hightlighted the strong positioning of the vegan drink, whose mission is to make people rethink their eating habits. With vegetable milk, Naveia choose the path without guilt, putting the planet and animals first. Take action, experience this change! 

Inspired by activists who left a positive impact on the world, we created a press kit that calls on others to wake up and take action. With an illustrated book celebrating evolutionary stories and a personalized ceramic cup, each ritual with Naveia becomes an invitation to a fiber-filled revolution. Project made at Hardcuore.

Direção Geral: @brenopineschi @rafaelcazes
Equipe Hardcuore: @garciarenata
@fefows @teobaldx @complexica
@jobimvictor @paoladiash @caroulpinheiro
@gabriela_cb @talitabarcelos @brpsmachado

Fazenda Futuro TM
2019 — 2020 🏆 🏆
Second Place at DIELINE Awards 2020
and Third Place at LAD Awards 2019

Branding project for the plant-based brand, from strategy to the entire visual identity, language, packaging design and communication. We used various elements of the universe of programming, software and cryptography to provoke the public and challenge the status quo without losing irreverence. A complete project to create a brand that is winning the world, accelerating the shift towards more sustainable food.

Hardcuore are awarded in Branding category at LAD Design Award 2019 and awarded in DIELINE AWARDS 2020, the “Oscars” of global packaging design, for @fazendafuturo’s project. Project made at Hardcuore.

Estratégia, naming, campanha e design de embalagem @hard_cuore.
Direção Geral: @brenopineschi @rafacazes
Equipe: @garciarenata @fefows @teobaldx
@jobimvictor @juliabaguiar @aapotemkin @andrewnishida @talitabarcelos @gabriela_cb

Futuro Station TM
Futuro Station is the new space base of Future Farm. Great tip for tasty snack and plant-based food fans, the burger place works in dark kitchen style, in orbit (or delivery), so you can eat anywhere.

With 100% vegan recipes, the project uses technology to change consumption habits of humanity.

Made by @hard_cuore.
Direção Geral: @brenopineschi @rafacazes
Equipe: @garciarenata @fefows @teobaldx
@jobimvictor @juliabaguiar @lucas_noel 


We developed the strategy and the new visual identity for Brewhood, a Rio based brewery that was born in Texas. The new design and communication brings the brand to Brazil, highlighting the national creativity and encouraging a life closer to nature. 👊🏻🖤

New visual identity for @brewhood_beer, Rio based brewery inspired by the American brewing school. Our design was made with a more classic and timeless typography and was inspired by the brand's outdoor universe.
Project made at Hardcuore.Direção Geral: @brenopineschi @rafacazes
Equipe: @garciarenata @jobimvictor @fefows @gabriela_cb @teobaldx @talitabarcelos @nicolemorim

Jungle Organic

Art direction, strategy, package and communication for - the first plant based brand of isotonic drinks in Brazil. To create an active invasion of jungle in the category, we’ve put the action as part of the creation process. We brought a natural feeling and attitude to the forms with a series of free serigraphs. Colors, iconography, photography, typography and motion work together to combine natural and movement. In our first photo shoot for the brand, we explored several outdoor activities, highlighting many of their consumption rituals.

Project made at Hardcuore.Direção geral: @brenopineschi @rafaelcazes
Direção criativa: @patriciaclarkson
Equipe: @garciarenata @blvckcvssvndrv @gabriela_cb @talitabarcelos @jobimvictor @teobaldx
@andrewnishida @fefows
Fotografia: @brpsmachado @nathaliaatayde @jobimvictor

Rio de Janeiro, Brazil