Second place in DIELINE Awards 2021
Branding, communication, brand architecture, iconography and packaging design for @naveia. Activism and sustainability are part of the fiber-rich revolution proposed by the brand. We hightlighted the strong positioning of the vegan drink, whose mission is to make people rethink their eating habits. With vegetable milk, Naveia choose the path without guilt, putting the planet and animals first. Take action, experience this change! 

Inspired by activists who left a positive impact on the world, we created a press kit that calls on others to wake up and take action. With an illustrated book celebrating evolutionary stories and a personalized ceramic cup, each ritual with Naveia becomes an invitation to a fiber-filled revolution. Project made at Hardcuore.

Direção Geral: @brenopineschi @rafaelcazesβ €
Equipe Hardcuore: @garciarenataβ €
@fefows @teobaldx @complexicaβ €
@jobimvictor @paoladiash @caroulpinheiroβ €
@gabriela_cb @talitabarcelos @brpsmachado

Rio de Janeiro, Brazil