Second place in DIELINE Awards 2021
Branding, communication, brand architecture, iconography and packaging design for @naveia. Activism and sustainability are part of the fiber-rich revolution proposed by the brand. We hightlighted the strong positioning of the vegan drink, whose mission is to make people rethink their eating habits. With vegetable milk, Naveia choose the path without guilt, putting the planet and animals first. Take action, experience this change!
Inspired by activists who left a positive impact on the world, we created a press kit that calls on others to wake up and take action. With an illustrated book celebrating evolutionary stories and a personalized ceramic cup, each ritual with Naveia becomes an invitation to a fiber-filled revolution. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Equipe Hardcuore: @garciarenata⠀
@fefows @teobaldx @complexica⠀
@jobimvictor @paoladiash @caroulpinheiro⠀
@gabriela_cb @talitabarcelos @brpsmachado
Branding, communication, brand architecture, iconography and packaging design for @naveia. Activism and sustainability are part of the fiber-rich revolution proposed by the brand. We hightlighted the strong positioning of the vegan drink, whose mission is to make people rethink their eating habits. With vegetable milk, Naveia choose the path without guilt, putting the planet and animals first. Take action, experience this change!
Inspired by activists who left a positive impact on the world, we created a press kit that calls on others to wake up and take action. With an illustrated book celebrating evolutionary stories and a personalized ceramic cup, each ritual with Naveia becomes an invitation to a fiber-filled revolution. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Equipe Hardcuore: @garciarenata⠀
@fefows @teobaldx @complexica⠀
@jobimvictor @paoladiash @caroulpinheiro⠀
@gabriela_cb @talitabarcelos @brpsmachado
Third place in DIELINE Awards 2021.
Naming, visual identity and packaging for @yorgusgrego's new children's yogurt. Starting from a collective experience, we raised possibilities of sensory and formal associations with Yorgus Kyds' ingredients: strawberry and vanilla. Then we got our hands dirty. The kids' universe is huge, with imagination even more so. We've played with space and shape, transforming the yogurt's sensorial form into a new identity.⠀
In the Launch Campaign for @yorgusgrego's new kids' yogurt, we showcased a world of imagination inspired by everything that fits tightly inside their packaging. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Direção Criativa: @patriciaclarkson⠀
Equipe: @garciarenata @blvckcvssvndrv⠀
@gabriela_cb @jobimvictor @andrewnishida @fefows @talitabarcelos⠀
Naming, visual identity and packaging for @yorgusgrego's new children's yogurt. Starting from a collective experience, we raised possibilities of sensory and formal associations with Yorgus Kyds' ingredients: strawberry and vanilla. Then we got our hands dirty. The kids' universe is huge, with imagination even more so. We've played with space and shape, transforming the yogurt's sensorial form into a new identity.⠀
In the Launch Campaign for @yorgusgrego's new kids' yogurt, we showcased a world of imagination inspired by everything that fits tightly inside their packaging. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Direção Criativa: @patriciaclarkson⠀
Equipe: @garciarenata @blvckcvssvndrv⠀
@gabriela_cb @jobimvictor @andrewnishida @fefows @talitabarcelos⠀
Link for music video ↗
Abalos Sísmicos (“Seismic Shocks”) is an animated music video that launches Brazilian pop-indie artist “Letrux”, weeping tears, into space. Created during the first seven months of the pandemic — remote shooting the band and singer, followed by rotoscope graphic animations from 11 artists —, the visual story reflects on Brazil’s critical state of affairs through ludic paths and dreamlike logic: an essay on the daily exercise of shaping our own re-existence.
DIRECTED AND CREATED BY
Gabriela Gaia Meirelles, Maria Flexa,
Pedro Magalhãe e Victor Jobim.
ILLUSTRATED BY
Cecilia Jobim, Christian Proença,
Joana Uchôa, Larissa Jenning, Luísa Martins,
Maria Flexa, Nicole Schlegel,
Paula Werneck, Pedro Pessanha,
Renny Pereira e Victor Jobim
Abalos Sísmicos (“Seismic Shocks”) is an animated music video that launches Brazilian pop-indie artist “Letrux”, weeping tears, into space. Created during the first seven months of the pandemic — remote shooting the band and singer, followed by rotoscope graphic animations from 11 artists —, the visual story reflects on Brazil’s critical state of affairs through ludic paths and dreamlike logic: an essay on the daily exercise of shaping our own re-existence.
DIRECTED AND CREATED BY
Gabriela Gaia Meirelles, Maria Flexa,
Pedro Magalhãe e Victor Jobim.
ILLUSTRATED BY
Cecilia Jobim, Christian Proença,
Joana Uchôa, Larissa Jenning, Luísa Martins,
Maria Flexa, Nicole Schlegel,
Paula Werneck, Pedro Pessanha,
Renny Pereira e Victor Jobim
Documentar, divulgar e estimular saberes e fazeres do Vale do Paraíba. Esse é o objetivo do Saberes do Vale, que reúne vídeos, fotos e depoimentos sobre diferentes expressões culturais da região em seu novo site.
Ao desenvolver a identidade visual, que se desdobrou no projeto de web e também em um kit educativo, precisamos mergulhar no universo artesanal para descobrir as tradições familiares dessa rica região do Brasil.
Project made with TUUT
Ao desenvolver a identidade visual, que se desdobrou no projeto de web e também em um kit educativo, precisamos mergulhar no universo artesanal para descobrir as tradições familiares dessa rica região do Brasil.
Project made with TUUT