Second place in DIELINE Awards 2021
Branding, communication, brand architecture, iconography and packaging design for @naveia. Activism and sustainability are part of the fiber-rich revolution proposed by the brand. We hightlighted the strong positioning of the vegan drink, whose mission is to make people rethink their eating habits. With vegetable milk, Naveia choose the path without guilt, putting the planet and animals first. Take action, experience this change!
Inspired by activists who left a positive impact on the world, we created a press kit that calls on others to wake up and take action. With an illustrated book celebrating evolutionary stories and a personalized ceramic cup, each ritual with Naveia becomes an invitation to a fiber-filled revolution. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Equipe Hardcuore: @garciarenata⠀
@fefows @teobaldx @complexica⠀
@jobimvictor @paoladiash @caroulpinheiro⠀
@gabriela_cb @talitabarcelos @brpsmachado
Branding, communication, brand architecture, iconography and packaging design for @naveia. Activism and sustainability are part of the fiber-rich revolution proposed by the brand. We hightlighted the strong positioning of the vegan drink, whose mission is to make people rethink their eating habits. With vegetable milk, Naveia choose the path without guilt, putting the planet and animals first. Take action, experience this change!
Inspired by activists who left a positive impact on the world, we created a press kit that calls on others to wake up and take action. With an illustrated book celebrating evolutionary stories and a personalized ceramic cup, each ritual with Naveia becomes an invitation to a fiber-filled revolution. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Equipe Hardcuore: @garciarenata⠀
@fefows @teobaldx @complexica⠀
@jobimvictor @paoladiash @caroulpinheiro⠀
@gabriela_cb @talitabarcelos @brpsmachado
Third place in DIELINE Awards 2021.
Naming, visual identity and packaging for @yorgusgrego's new children's yogurt. Starting from a collective experience, we raised possibilities of sensory and formal associations with Yorgus Kyds' ingredients: strawberry and vanilla. Then we got our hands dirty. The kids' universe is huge, with imagination even more so. We've played with space and shape, transforming the yogurt's sensorial form into a new identity.⠀
In the Launch Campaign for @yorgusgrego's new kids' yogurt, we showcased a world of imagination inspired by everything that fits tightly inside their packaging. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Direção Criativa: @patriciaclarkson⠀
Equipe: @garciarenata @blvckcvssvndrv⠀
@gabriela_cb @jobimvictor @andrewnishida @fefows @talitabarcelos⠀
Naming, visual identity and packaging for @yorgusgrego's new children's yogurt. Starting from a collective experience, we raised possibilities of sensory and formal associations with Yorgus Kyds' ingredients: strawberry and vanilla. Then we got our hands dirty. The kids' universe is huge, with imagination even more so. We've played with space and shape, transforming the yogurt's sensorial form into a new identity.⠀
In the Launch Campaign for @yorgusgrego's new kids' yogurt, we showcased a world of imagination inspired by everything that fits tightly inside their packaging. Project made at Hardcuore.
Direção Geral: @brenopineschi @rafaelcazes⠀
Direção Criativa: @patriciaclarkson⠀
Equipe: @garciarenata @blvckcvssvndrv⠀
@gabriela_cb @jobimvictor @andrewnishida @fefows @talitabarcelos⠀
Second Place at DIELINE Awards 2020
and Third Place at LAD Awards 2019
Branding project for the plant-based brand, from strategy to the entire visual identity, language, packaging design and communication. We used various elements of the universe of programming, software and cryptography to provoke the public and challenge the status quo without losing irreverence. A complete project to create a brand that is winning the world, accelerating the shift towards more sustainable food.
Hardcuore are awarded in Branding category at LAD Design Award 2019 and awarded in DIELINE AWARDS 2020, the “Oscars” of global packaging design, for @fazendafuturo’s project. Project made at Hardcuore.
Estratégia, naming, campanha e design de embalagem @hard_cuore.
Direção Geral: @brenopineschi @rafacazes ⠀
Equipe: @garciarenata @fefows @teobaldx⠀
@jobimvictor @juliabaguiar @aapotemkin @andrewnishida @talitabarcelos @gabriela_cb
and Third Place at LAD Awards 2019
Branding project for the plant-based brand, from strategy to the entire visual identity, language, packaging design and communication. We used various elements of the universe of programming, software and cryptography to provoke the public and challenge the status quo without losing irreverence. A complete project to create a brand that is winning the world, accelerating the shift towards more sustainable food.
Hardcuore are awarded in Branding category at LAD Design Award 2019 and awarded in DIELINE AWARDS 2020, the “Oscars” of global packaging design, for @fazendafuturo’s project. Project made at Hardcuore.
Estratégia, naming, campanha e design de embalagem @hard_cuore.
Direção Geral: @brenopineschi @rafacazes ⠀
Equipe: @garciarenata @fefows @teobaldx⠀
@jobimvictor @juliabaguiar @aapotemkin @andrewnishida @talitabarcelos @gabriela_cb
A @theblackhaustudio foi convidada pelo @museudoamanha para co-produzir a comunicação estratégica, cenografia, peças de sinalização e mobiliário espalhados pela cidade do Festival Revide! - o primeiro festival próprio do museu, que levou quase 20 mil pessoas para a praça Mauá.
A partir de shows, diálogos, performance e exposição ao longo de três dias, o Museu do Amanhã se propôs a formar uma rede de pessoas responsáveis por abrir o caminho para que os amanhãs existam.
Gerência de Comunicação: Joana Pires
Coordenação de Conteúdo e Parcerias: Camila Costa / Coordenação e Atendimento: @casalles____ @babi_costa
Coordenação de Mkt Digital: Mauro de Bias
Social Media: Cleyton Santanna
Redação: @dezamorbeck @nabruuxa
Analista Digital: Giulia Renoldi
Assistente Administrativo de Comunicação: Gabrielle Monteiro
Direção de Arte: @dreanmoraes
Sinalização e Cenografia: @raphaelgcarneiro @dreanmoraes
Wayfinding, Identidade visual e Design gráfico: Sèmanou Honfin
Identidade visual e Design gráfico: @titi.balassiano @studio.dechoch @giovanamyn @jobimvictor @ccccproenca @dapenhaaqui
Ilustração: @studio.dechoch e @dapenhaaqui
A partir de shows, diálogos, performance e exposição ao longo de três dias, o Museu do Amanhã se propôs a formar uma rede de pessoas responsáveis por abrir o caminho para que os amanhãs existam.
Gerência de Comunicação: Joana Pires
Coordenação de Conteúdo e Parcerias: Camila Costa / Coordenação e Atendimento: @casalles____ @babi_costa
Coordenação de Mkt Digital: Mauro de Bias
Social Media: Cleyton Santanna
Redação: @dezamorbeck @nabruuxa
Analista Digital: Giulia Renoldi
Assistente Administrativo de Comunicação: Gabrielle Monteiro
Direção de Arte: @dreanmoraes
Sinalização e Cenografia: @raphaelgcarneiro @dreanmoraes
Wayfinding, Identidade visual e Design gráfico: Sèmanou Honfin
Identidade visual e Design gráfico: @titi.balassiano @studio.dechoch @giovanamyn @jobimvictor @ccccproenca @dapenhaaqui
Ilustração: @studio.dechoch e @dapenhaaqui
EP 01 ↗
EP 02 ↗
EP 03 ↗
EP 04 ↗
In this 5-episode documentary series, Luana Xavier goes aboard her electric car to meet four institutes that transform lives through sport and education. Due to the recent installation of solar panels in these institutes, a new perspective is revealed through solar energy, establishing a connection between sport, education, art and sustainable practices.
Apresentação - Luana Xavier / Produção Executiva - Juliana Nascimento / Roteiro e Direção - Erick Figueiredo / Direção de fotografia e câmera - Carlos Chaves / Direção criativa - Victor Jobim / Produção de externa - Luna Coral / Cinegrafista - Matheus Maia / Fotografia Still - Aldo Barranco / Som direto - Rodrigo Pereira e Antonio Cleiton / Assistente de edição - Tiago Arraes / Edição extras - Clarissa Ribeiro / Montagem e edição - Bruno Rubin / Finalização de cor - Luciano Azevedo / Animação gráfica - Barbara Cani / Sonoplastia e mixagem - Acácia Lima
Project Made with Orama
EP 02 ↗
EP 03 ↗
EP 04 ↗
In this 5-episode documentary series, Luana Xavier goes aboard her electric car to meet four institutes that transform lives through sport and education. Due to the recent installation of solar panels in these institutes, a new perspective is revealed through solar energy, establishing a connection between sport, education, art and sustainable practices.
Apresentação - Luana Xavier / Produção Executiva - Juliana Nascimento / Roteiro e Direção - Erick Figueiredo / Direção de fotografia e câmera - Carlos Chaves / Direção criativa - Victor Jobim / Produção de externa - Luna Coral / Cinegrafista - Matheus Maia / Fotografia Still - Aldo Barranco / Som direto - Rodrigo Pereira e Antonio Cleiton / Assistente de edição - Tiago Arraes / Edição extras - Clarissa Ribeiro / Montagem e edição - Bruno Rubin / Finalização de cor - Luciano Azevedo / Animação gráfica - Barbara Cani / Sonoplastia e mixagem - Acácia Lima
Project Made with Orama